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Glamorous to launch debut footwear range

Women’s young fashion brand Glamorous is gearing up to launch its first footwear range for spring 15.

It will initially start selling the 50-piece collection - including espadrilles, disco wedges and two-strap barely there sandals - through Asos in November.

Next will also start selling the range online and potentially through its Directory catalogue at the end of the year. Two other multiples are also understood to be interested.

Glamorous declined to reveal how much of the collection the retailers have ordered, but said they had “placed substantial orders” that were “higher than our expectations, as they know our history on sales and, added to this, our partners know we can deliver what the consumer wants. For footwear they are going off the sales history of our clothing.”

The brand, which is owned by Manchester-based company Kacoo Fashion, plans to wholesale the footwear to independent retailers if the initial roll-out proves successful.

Glamorous has 200 UK independent stockists for its 600-piece womenswear range. Wholesale prices for footwear range from £6 for barely there sandals to £15 for strappy sandals and disco wedges.

The footwear will also be sold via the Glamorous website, which currently sells third-party shoe brands.

Glamorous sales manager Sharon Fraser told Drapers the move was “demand led” as retailers have been seeking trend-led, in-season footwear at competitive prices to complement the clothing. It has been designed to help evolve the brand so retailers can buy into a whole Glamorous look.


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