Women’s young fashion brand Glamorous has unveiled plans to open its debut store, taking on a 1,900 sq ft space inside the Intu Trafford Centre in Manchester.
The shop, located on the upper mall alongside the likes of Lipsy, Claire’s and Schuh, is due to open in mid-August and will carry the brand’s full range of clothing, footwear and accessories. It may also host exclusive ranges in the future.
Shoppers will be able to take pictures in store, which will be displayed on screens and online.
Darren Fraser, head of retail at Glamorous, said a store had been in the pipeline for a while but the collapse of one of its key stockists, young fashion chain Bank, in January forced it to bring the opening forward. “They were one of our biggest accounts, along with Republic,” he explained.
Fraser said there were no immediate plans to open more stores but that he envisages having up to five in key cities across the UK in the long term. The business has an ecommerce site, Glamorous.com.
The brand wholesales to large retailers, including House of Fraser, Next and Asos.com, and 450 independents across the UK.
Fraser said: “Boutiques are still a priority, but many of them wouldn’t get a look-in on units [in the Trafford Centre].”
Glamorous has a concession in the Trafford Centre Topshop and is stocked in USC. Both will remain while the standalone store will allow it to showcase a wider offer, Fraser explained.
Wholesale prices range from £4 for a T-shirt to £66 for outerwear.
The Intu Trafford Centre has 1.9 million sq ft of leisure and retail space and attracts around 31 million shoppers each year. The centre was advised by property consultants Cushman & Wakefield in the deal.