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Glamorous to open own store in Trafford Centre

Women’s young fashion brand Glamorous has unveiled plans to open its debut store, taking on a 1,900 sq ft space inside the Intu Trafford Centre in Manchester.

The shop, located on the upper mall alongside the likes of Lipsy, Claire’s and Schuh, is due to open in mid-August and will carry the brand’s full range of clothing, footwear and accessories. It may also host exclusive ranges in the future.

Shoppers will be able to take pictures in store, which will be displayed on screens and online.

Darren Fraser, head of retail at Glamorous, said a store had been in the pipeline for a while but the collapse of one of its key stockists, young fashion chain Bank, in January forced it to bring the opening forward. “They were one of our biggest accounts, along with Republic,” he explained.

Fraser said there were no immediate plans to open more stores but that he envisages having up to five in key cities across the UK in the long term. The business has an ecommerce site,

The brand wholesales to large retailers, including House of Fraser, Next and, and 450 independents across the UK.

Fraser said: “Boutiques are still a priority, but many of them wouldn’t get a look-in on units [in the Trafford Centre].”

Glamorous has a concession in the Trafford Centre Topshop and is stocked in USC. Both will remain while the standalone store will allow it to showcase a wider offer, Fraser explained.

Wholesale prices range from £4 for a T-shirt to £66 for outerwear.

The Intu Trafford Centre has 1.9 million sq ft of leisure and retail space and attracts around 31 million shoppers each year. The centre was advised by property consultants Cushman & Wakefield in the deal.

Readers' comments (1)

  • Thierry BAYLE

    Opening a store is great as there is so much valuable information we can get by connecting with consumers directly.
    As I work and talk to many Brand entering into E-Commerce or retail, I am surprised that many do not know what they are selling.
    This statement must look strange to you. I agree.
    Let me explain why I say that.

    As Glamorous is opening its new store, they must know how to best handle retail. However I want to make sure that the others are not misled about what needs to be done to have a profitable retail operation.

    The story I face nearly every week is the following:
    What is your number one product class: Shirts.
    How much sales does it represent: 50%
    What class do you track in terms of sales and stock: shirts
    What kind of shirts do you design, manufacture and put in the store: shirt and long sleeve shirts
    Remind me the classes you track: shirts
    How do you know if you need to make 30% short shirts and 70% long shirts or the reverse? NO ANSWER!
    They do not know.

    Option 1 you are very good at blindly sales forecasting and you are grabbing all the opportunities in the business.
    Option 2 you are losing sales and giving too much discounts - hopefully you are not blaming it on the economy or the rent.

    A new retailer, are you tracking into all the relevant classes initial mark up, gross profit, gmroi...?

    Looking to hear from you.

    Thierry Bayle

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