Tax-free shopping company Global Blue is set to open its first VIP lounge in London later this month, featuring brands including MaxMara, Aquazzura and Longchamp.
International high net worth individuals (HNWI) are invited to the lounge to shop and relax, while receiving a tax refund on their shopping.
The 2,600 sq ft lounge, located on Albemarle Street in Mayfair, is expected to welcome more than 3,500 shoppers in its first month. The latest data from Global Blue suggests that August is one of the strongest months for international spend. In August 2017, international spending grew by 7% compared to the previous year and by 16% among Chinese shoppers.
The London lounge will be Global Blue’s second largest and features four rooms that offer a variety of marketing opportunities, with MaxMara, for example, taking over an entire room for the launch.
“With a quarter of visitors to London’s West End and Mayfair coming from abroad and spending on average £3.5bn a year, the opening of the VIP Globe Shopper Lounge will be a great addition to an already world-class shopping experience,” said Jace Tyrell, chief executive of the New West End Company, which represents businesses in the West End.
“It opens as we complete our £10m makeover of Bond Street and the new multi-billion pound Elizabeth line arrives, linking the West End to Heathrow Airport in under 30 minutes. Together these make the West End the number one shopping and leisure destination for tourists.”
Global Blue currently has lounges in Milan, Rome, Venice, Madrid, Munich and Paris.