Larger-cup lingerie brand Panache is looking for an international specialist to replace UK sales director Peter Cronin, who is moving back to Lepel, the lingerie brand he managed from 1994 to 2006, the year he joined Panache.
Cronin will be responsible for sales, marketing and product development for Lepel and Charnos, which are owned by Nottingham-based LF Intimates. He
starts at the company on September 16.
As a result of Cronin’s departure, Panache managing director John Power said he was redefining the vacated position to take on more international
responsibilities as part of a “highly strategic” move to target new territories.
Power told Drapers: “Panache is a family-run business and it has not yet reached its full potential. We are analysing where the growth markets
are and we want to duplicate the success we’ve experienced in Poland, Portugal and Germany. The German, French and American markets are a priority at the moment.
“The Bric (Brazil, Russia, India and China) countries have also shown a great interest in our product, but we want to make sure we do it right if we move over there.”
Power added that while the Asian market presented a “massive opportunity” for Sheffield-based Panache, the company’s expertise in catering for fuller cup sizes was better suited to other markets.
Panache reported a turnover of £10m in the US alone last year, contributing to its £26m global turnover. It has 340 UK stockists and almost 900 internationally.