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Global wholesale plan for Adili’s own brand

Ethical etailer Adili is poised to launch its first own-brand womenswear line to international wholesale customers for spring 09.

The eponymous label will initially be sold via Adili’s website to coincide with the launch of its first catalogue and online forum this autumn.
The wholesale launch is part of a major rebrand spearheaded by creative director and former Miss Selfridge buying director Sim Scavazza.

The etailer is looking to expand its profile outside the UK, while widening its customer base with the new 60-page catalogue. It currently has more than 700 collections and 65 brands online.

A spokeswoman for the etailer said: “We want to make Adili a global lifestyle brand. With ethical fashion, the demand is there and people want it, but there’s just not enough stuff out there. We’re also launching a forum and blog to help educate people. Consumers can get confused by all the different ethical terms.”

In January, Adili, which was set up by Asos.com co-founder Quentin Griffiths, revealed that sales soared 388% over Christmas. The etailer floated on AIM in December.

Separately, the etailer has just become the first UK stockist of New Zealand eco fashion label Untouched World. Its collection features sustainable textiles and fabrics including organic cotton and bamboo. Untouched World is also set to launch its own transactional website in the UK at the start of April.

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