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Going the extra mile for customer satisfaction

Roger Morris

Within today’s multichannel environment, retailers of all sizes are faced with a growing number of factors, from managing the logistical operation to optimising the customer journey and developing multichannel marketing campaigns.

Within today’s multichannel environment, retailers of all sizes are faced with a growing number of factors, from managing the logistical operation to optimising the customer journey and developing multichannel marketing campaigns. However, an essential focus for a retailer’s strategy should be fulfilment and delivery. At Royal Mail, we deliver within the UK and worldwide. We know that commitment to customer needs in the final mile of delivery is vital to your customer’s satisfaction. Retailers should place as much focus on delivery as they do every other element of their strategy.

  • Roger Morris, Head of core network parcels, Royal Mail

Read more features from the Multichannel report

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