Sportswear brand Gola Classics has appointed 25 student ambassadors to help promote the brand as part of its latest marketing campaign.
Gola has scoured UK universities to recruit students to act as brand ambassadors.
The students will now be tasked with promoting Gola in and around their university campus’ as well as online across Gola’s social media platforms and on a specific micro site www.gola.co.uk/borninbritain.
On the site the students each have a profile and are able to generate their own talking points and events around the brands.
Marketing manager Donna Hill said: “We have been really impressed with the calibre of candidates that this process has discovered and we are really excited to see what can be generated from this very unique project, which is a first for Gola.”