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Gola uses its DNA for ads

Sportswear brand Gola Classics has unveiled its new ad campaign with the tagline The Pattern of Life. The press campaign, which will run during March, April, September and October to coincide with the label's 2007 delivery dates, takes its inspiration from a DNA double helix. It depicts a DNA strand made up of pairs of brightly coloured Gola trainers. It will feature across selected music and style magazines such as the NME and Vice, on viral marketing and exhibition stands, as well as PoS and promotional literature. The concept was developed by design company Source Creative of Blackburn in Lancashire.

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