Golddigga chief executive Daniel Morris has made a surprise exit from the business after less than a year at the helm, following several redundancies at the brand.
Morris has left the business with immediate effect as a result of "cultural and strategic differences", said a company spokeswoman.
Aaron Thalmann, the previous owner, current shareholder and creative director at Golddigga will lead the business along with non-executive chairman Denzil Lee, who is to take on the position of executive chairman.
A source close to Golddigga said that eight people had been made redundant at the business over the past month from design, quality control and marketing functions.
She added that the employees all came from Golddigga's Derby office. "They went through consultation for just 10 days, but some were asked to leave the day they were told of the redundancies."
However, Lee refuted claims that the company did not carry out proper consultation, confirming that six, and not eight, people were made redundant. "Sometimes life is stranger than fiction and the redundancies were as a result, in part, of us expanding too quickly. They were completely unrelated to Daniel's departure."
It is understood that differences in direction at the brand and personality clashes between Morris and the main board prompted his departure. Morris was installed three months before a buy-in management buy-out last October, which was led by Octopus Investments and Thalmann.
Golddigga has 414 accounts in the UK, including Original Shoe, plus 11 overseas accounts as part of its growing international business.
Morris was unavailable for comment.