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Golden Week to attract six million Chinese shoppers

Approximately six million Chinese tourists are expected to visit shops worldwide during Golden Week 2017, after spending $99.6bn (£74.4bn) during the public holiday last year.

Golden Week delivered a 35% growth in sales for the British high street in 2016, though this number is expected to increase this year thanks to its proximity to the weekend (1-8 October) allowing shoppers to travel for longer.

According to analysis by Premier Tax Free, a majority (60%) of tourists travelling to the UK will head to London to purchase luxury goods - the most popular destinations being Regent Street, Bond Street and Oxford Street - while one in five (20%) will head to Bicester Village.

These are closely followed by Edinburgh, Manchester, Glasgow and Birmingham.

Last year the holiday - along with the plunging pound - delivered a 73% increase in sales across all sectors in the UK.

Retailers outside the capital benefitted most as Manchester registered a growth of 236%, Birmingham a sales increase of 141%, and Glasgow 81%.

Data from New West End Company reflects that generally, Chinese shoppers are keen to spend, as sales to visitors were up 31% year-on-year in July.

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