Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Golfjunkie takes a shot at UK market

Dutch golf-inspired casualwear brand Golfjunkie has launched in the UK and opened its first UK office as it hunts for stockists.

Golfjunkie, which has about 70 wholesale accounts in countries including the Netherlands, Germany, Canada and South Africa, has set up an office in Manchester and appointed Mike Williams, former marketing director at sports brand Russell Athletic, as its UK manager.

The brand is recruiting two sales agents to sell the brand into department stores such as John Lewis and House of Fraser and indies across the UK and Republic of Ireland for spring 11. In its first year in the UK, Golfjunkie is aiming to have between 40 and 50 stockists.

The men’s and women’s premium casualwear brand targets 18 to 30-year-olds and offers polo shirts, shorts and knitwear. Wholesale prices start at £20 and go up to £50.

Williams said: “The UK has a very strong golf background and golf is moving to a younger audience. You keep seeing people in the media, like Chris Evans, playing golf and he’s someone we’d like to get associated with. We’ll look to get into selected indies and department stores.”

Williams said the brand sees golf fashion brands Bunker Mentality and J Lindeberg as its main UK rivals. Golfjunkie also plans to enter the Japanese market next year.


Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.