Becci Cornelius, Director of Ann’s Cottage Surf Shops, which has eight stores in Cornwall.
It’s becoming increasingly important for consumers to know exactly what they’re buying. Where did it come from?
What makes it better than the one I can find for half the price? The love affair with fast-paced, throwaway fashion is showing no sign of diminishing, but it is giving indie retailers the chance to shine.
There’s growing demand for transparency in the retail industry, allowing customers to make informed decisions not entirely governed by the price tag.
As an indie, we are taking every possible opportunity to stand apart from the alternatives. Staff are knowledgeable about product, breeding confidence and passion in the team, which in turn creates a better experience for our customers.
People are astute about disposable fashion, understanding the reasons behind the low price. If we can offer outstanding service and unrivalled quality, it isn’t always about how much something costs. Good customer service and product knowledge are priceless.
Enticing people from behind their computer screens to embrace an honest shopping experience doesn’t need a complicated formula.
At Ann’s Cottage, we’ve learnt from 35 years of practice that people will always buy from people.