Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

‘Good customer service will win over disposable fashion’

Becci Cornelius, Director of Ann’s Cottage Surf Shops, which has eight stores in Cornwall.

It’s becoming increasingly important for consumers to know exactly what they’re buying. Where did it come from?

What makes it better than the one I can find for half the price? The love affair with fast-paced, throwaway fashion is showing no sign of diminishing, but it is giving indie retailers the chance to shine.

There’s growing demand for transparency in the retail industry, allowing customers to make informed decisions not entirely governed by the price tag.

As an indie, we are taking every possible opportunity to stand apart from the alternatives. Staff are knowledgeable about product, breeding confidence and passion in the team, which in turn creates a better experience for our customers.

People are astute about disposable fashion, understanding the reasons behind the low price. If we can offer outstanding service and unrivalled quality, it isn’t always about how much something costs. Good customer service and product knowledge are priceless.

Enticing people from behind their computer screens to embrace an honest shopping experience doesn’t need a complicated formula.

At Ann’s Cottage, we’ve learnt from 35 years of practice that people will always buy from people.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.