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Google expands Fashion Week Search to capture catwalk action

Google has expanded its Fashion Week Search to capture all the action from the catwalks in New York, London, Milan and Paris.

Designers and brands including Louis Vuitton, Gucci, Burberry, Marc Jacobs and Calvin Klein will post directly into the Google Search function to share information before, during and after the shows.

Users type ‘Fashion Week’ or any related topic into Google Search to stream live photos from the front row and behind the scenes.

The project is being run in association with Launchmetrics and GPS Radar.

Google launched the first version of this feature last September, partnering with RewardStyle to share influencer street-style posts from social media.

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