Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Google Glass sees its future with Ray-Ban

For many, Ray-Ban is arguably the most iconic sunglasses brand around today - what’s cooler than James Dean in Wayfarers in Rebel Without a Cause or Tom Cruise’s aviators in Top Gun?

So it was with great interest that I discovered last week that Ray-Ban owner Luxottica has signed a deal with Google to design, develop and distribute new versions of Google Glass, the computerised eyewear. Imagine how neat a pair of Wayfarers with internet connectivity would be?

When the original Google Glass design was unveiled last year , marking one of the first steps in the much talked about wearable tech revolution, we were presented with a rather ugly pair of glasses, leaving many questioning if the worlds of fashion and
technology would or could ever co-exist if no one actually wants to wear such creations.

Then Burberry chief executive Angela Ahrendts announced she was leaving the brand to become a senior vice president at technology giant Apple. Could this be another step in bridging the worlds of fashion and high tech? Only time will tell.

But that’s why this link-up between Luxottica and Google is a big deal. The new breed of Google Glass promises to blend techy innovation with Luxottica’s fashion credentials, potentially proving to all those naysayers that wearable tech really could be here to stay.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.