Google is investing $550m (£415m) into a strategic partnership with Chinese ecommerce giant JD.com.
The partnership will be used to explore joint solutions for a “personalised and frictionless shopping experience” in several regions including South East Asia, the US and Europe.
JD said by applying its supply chain and logistics expertise and Google’s technology strengths, the two firms will look at ”next generation retail infrastructure solutions”. It also plans to make a selection of high-quality products available for sale through Google Shopping in multiple regions.
“This partnership with Google opens up a broad range of possibilities to offer a superior retail experience to consumers throughout the world,” said JD.com’s chief strategy officer Jianwen Liao. “This marks an important step in the process of modernising global retail.”
Google chief business officer Philipp Schindler said: “We are excited to partner with JD.com and explore new solutions for retail ecosystems around the world to enable helpful, personalised and frictionless shopping experiences that give consumers the power to shop wherever and however they want.”