Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Google to prioritise mobile-friendly sites

Google is about to embark on a major change to its search function, with the internet giant set to prioritise websites that have been optimised for mobiles.

The changes, which will start to be rolled out from tomorrow (April 22), are expected to have a “significant impact” on businesses that have not yet adopted a mobile-friendly strategy for their sites.

Next is among the big retailers that could lose out on potential web traffic as its site has links that are deemed to be too close together and content that is wider than a normal mobile screen, according to City AM.

Sites will only see a drop in search visibility for shoppers using smartphones, rather than tablets and desktops, but Google suggests around half of its searches now come from mobile devices.

@Tara_Hounslea

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.