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Google to prioritise mobile-friendly sites

Google is about to embark on a major change to its search function, with the internet giant set to prioritise websites that have been optimised for mobiles.

The changes, which will start to be rolled out from tomorrow (April 22), are expected to have a “significant impact” on businesses that have not yet adopted a mobile-friendly strategy for their sites.

Next is among the big retailers that could lose out on potential web traffic as its site has links that are deemed to be too close together and content that is wider than a normal mobile screen, according to City AM.

Sites will only see a drop in search visibility for shoppers using smartphones, rather than tablets and desktops, but Google suggests around half of its searches now come from mobile devices.


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