Lingerie business Gossard has expanded its UK distribution by signing a deal with department store chain John Lewis.
The British brand will be available online and in five John Lewis shops throughout the UK, including the flagship London Oxford Street store and Peter Jones on Sloane Square.
It follows an announcement by Gossard that it is launching in the US through a tie up with sales agent Easton International.
“We’ve been steadily growing the brand throughout the UK and beyond over the last couple of years and to launch in John Lewis is a major part of our long-term strategy,” said Gossard general manager Elise Recour.
Gossard’s collections, which retail between £26 and £29, are available now at johnlewis.com and in John Lewis London Oxford Street, Cambridge, Liverpool, Bluewater and Peter Jones.