Keely joined Drapers more than 13 years ago and now leads the magazine, website and all events.
As editor, Keely works closely with the editorial and commercial teams to build Drapers multichannel strategy and continually enhance the brand to focus on its core proposition – to provide a competitive advantage to the leaders and future leaders of fashion businesses to help them future-proof their business and do their jobs better.
She also runs all Drapers events including the awards business (Drapers Awards, Drapers Independent Awards, Drapers Footwear Awards, Drapers Digital Awards), conference forums (Drapers Fashion Forum, Drapers Digital Forum, Drapers Operations Forum) and bespoke breakfast and dinner events.
Keely has more than a decade of experience working at Drapers and has written across news, fashion and features with a particular focus on new innovations and developments in the world of multichannel fashion. She can regularly be seen hosting panels at industry events and featuring in national media.
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Product will always sit at the heart of any fashion business. As we move into June and the new buying season kicks off with London Fashion Week Mens and menswear trade show Pitti Uomo in Florence, retailers will be looking at how their new-season collections can offer something unique to drive customers in store and online.
Arcadia was once the most powerful player on the high street.
The growth of online sales continues to transform the fashion industry, and digital innovation has become a key driver of many success stories.
Lord Rose famously said, “the customer is no longer king – they are masters of the universe” and never is that truer than in today’s market.
Editor's Comment: A tale of two store strategiesSubscription
In the midst of several high-profile company voluntary arrangements (CVAs), retailers are fighting to prove that evolution is the key to survival – particularly when it comes to the high street.
The UK high street took another hit this week as Debenhams entered a pre-pack administration and its lenders took control.
Sustainability has been a key theme in the fashion industry over the last 12 months but hosting the first ever Drapers Sustainable Fashion event last week highlighted how widespread the ambition is for fashion businesses to move towards a greener future.
LK Bennett has become the latest high street casualty, closing five stores and making 55 redundancies after going into administration last week.
International Women’s Day has become a fixture in the fashion retail calendar, and prompts an increasing number of campaigns.
When in the midst of challenging times, it can feel like a constant battle to keep persevering to stay afloat. It is often easy to brush over small successes and forget to celebrate all of this industry’s ongoing achievements.