Graduate Fashion Week will relocate to Truman Brewery in East London for its 2014 edition, taking place from Saturday May 31 until Tuesday June 3.
Moving from London’s Earls Court, the bigger location will attract 25,000 guests across the four day event, and feature 20 catwalk shows from graduates from over 40 universities.
Graduate Fashion Week chairman and former Debenhams chief executive Rob Templeman, said: “The Truman Brewery, the new venue for Graduate Fashion Week is right in the heart of London’s creative district and the surrounding area is a major destination for fashion conscious youths and the perfect location for GFW.
“I believe that this venue, alongside the new look exhibition and shows, together with our continued focus on graduate employment will lead to record attendances and cement GFW as the ultimate showcase for fashion graduates.”
George at Asda will sponsor the event for the fourth time next year. The 2014 edition will feature talks with industry leaders, a live photo studio, digital cinema and pop-up events.
George brand director Fiona Lambert said: “GFW provides a great platform for us to help nurture the next generation of fashion talent, offer them a variety of opportunities and also encourage them to consider the endless possibilities of working for a big retailer such as George.
“As ever, we are looking forward to discovering the wealth of creativity that the class of 2014 brings and hope to build on our experience of the past years to make GFW 2014 the biggest and best event to date.”