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Graduate Fashion Week streamlines in restructure

Graduate Fashion Week is restructuring for its next edition in order to help attracter a greater level of recruitment.

The four day event will place greater attention and emphasis on each of the different award categories in a move to help drive recruitment, streamlining the Gala Awards ceremony with fewer awards announced on the final evening.

Under the new schedule presentations on three or four of the awards will take place on each day, rather than having all the awards at the end of the week as has been done in previous years, enabling those at the event to see all the entries.

The final day will instead feature one “Best of Graduate Fashion Week” show followed by the more concise Gala Awards.

Rob Templeman, chairman of Graduate Fashion Week, said: “We believe the new Gala Awards format will enable all of our successful students to have a chance to showcase their winning entries. The new format Gala day will ensure that everyone gets a chance to see how creative and exciting the students’ work is, and will be a much more intimate experience.”

The event, which will once again be sponsored by George at Asda, also features new initiatives such as a Cinema Space, Job Zone, Pop-up Shop and an interactive photographic studio.

George brand director Fiona Lambert said: “The event just keeps getting bigger and better. We anticipate 2013 will be a difficult time for our graduates, with the job market situation not improving.  That’s why we’re determined to ensure GFW gives them the best launch pad for the future.”

Today, George unveiled plans for a new sub-brand G21, which will be designed by emerging stars from the Graduate Fashion Week.

The event will take place at Earls Court 2 from June 2 to 5.

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