Rioja Development has been given the green light to develop a £100m shopping outlet close to the A1 near Grantham.
The new centre in south Lincolnshire called Grantham Designer Outlet is slated to create 1,500 jobs and is scheduled to open in 2021.
The outlet will be home to 130 brands when fully let.
Giles Membrey, managing director of Rioja Development, said: “Grantham Designer Outlet presents a unique opportunity for premium brands to bring their outlet offerings to an affluent audience that currently lacks easy access to this kind of retail designation.
“It is one of the last gaps in the market for a premium outlet village of this size and may well be the last of this style to be developed in the UK.”