Fashion glossy Grazia is reportedly set to launch a menswear version of the magazine.
Publisher Bauer Media is reportedly set to trial an edition titled Grazia For Him for autumn and it is understood that a second edition of the magazine could run next spring.
If the trial proves successful the magazine, which is thought to be a cross between men’s title GQ and news magazine The Week, would run weekly like its sister title.
Grazia, which was launched in 2005, has an average circulation of 228,770 according to the latest Audit Bureau of Circulation figures.
In recent months retailers including York indie Sarah Coggles and designer mini chain Flannels have used the magazine’s high status with fashion conscious shoppers to launch controversial discount promotions.