Weekly magazine Grazia has launched an X-Factor style talent search for the next big name in fashion design and is holding open auditions next week.
The magazine is inviting fashion students and budding designers to its London office to present their designs to a judging panel of Grazia editors, A-list fashion designers and top industry experts and buyers.
The prize for the winning designer is a two-page feature in the next issue of Grazia, and the magazine will except entries from women’s clothing, shoe, jewellery and hat designers.
All designers will be giving a strict three-minute slot for a ‘speed pitch’ before the judging panel, of which one minute will be available for the designer to briefly introduce themselves, their experience and qualifications, and the inspiration behind their design.
Each entrant may present one outfit, one pair of shoes, or one accessory.
All designs must be presented to the judging panel worn by the designer, or by one accompanying model.
The auditions take place next Tuesday July 5 at the offices of Grazia, Endeavour House, 189 Shaftesbury Avenue, London WC2HJG.
Entrants must be aged 18 or over on July 5, 2011, and their designs must not have been sold in major British retailers.