Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Grazia magazine to launch online fashion store

Grazia magazine owner The Mondadori Group has acquired e-commerce business London-Boutiques.com as it prepares to launch e-commerce under the Grazia name.

The website is a London-based marketplace that offers clothing and accessories from London retailers and independent boutiques. The acquisition price was undisclosed. 

“This operation is part of a project for the launch of a global e-commerce platform for the Grazia brand,” said Ernesto Mauri, chief executive of the Mondadori Group. “Grazia is now taking a decisive step into digital: this acquisition is the first step towards a development plan that starts from London, the biggest European market for e-commerce fashion, and that will soon also include many of the most important trend-setting boutiques in the main cities of Italy and France. The aim is to expand also to the other countries where Grazia is published and beyond.”

By autumn, the plan is to integrate the London Boutiques site into a new portal, graziashop.com, which will allow Grazia’s17 million readers and 14 million unique users per monthto purchase items selected by Grazia from  international boutiques.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.