Graziashop.com has lost three senior members of staff in the past couple of months, just over a year after it launched.
It has now emerged that operations director Georgina Poole and content director Ally Pyle have also exited the business.
Hatfield, Poole and Pyle were part of the founding team behind Graziashop’s launch in November 2014, alongside its fashion buying director Mark Bage, who left in August 2015.
Replacements have not yet been appointed, but Graziashop told Drapers announcements are expected to follow shortly.
“Naturally we have seen some change in the team,” said marketing director Siobhan McDonagh.
The business has yet to publish an update on its performance to date, but McDonagh said: “In a year where our main focus was platform and product development, everything is moving in the right direction, trading included. While we cannot disclose specific metrics, we confirm to be in line with where we initially expected to be around this time.”
Grazia magazine’s owner The Mondadori Group acquired ecommerce business London-Boutiques.com in May 2014, and turned it into Graziashop.
The site sells more than 250 brands, including Nicole Farhi, House of Holland and Victoria Beckham, and has close editorial ties to the magazine.
Hatfield, the former ecommerce director of Coggles, has now joined digital commerce agency Allies as retail director. In his new role, he will help launch an incubator in March to invest money in retail start-ups.
Poole has joined independent etail portal Farfetch as operations and customer experience lead, while Pyle is digital editor at Marks & Spencer.
Bage, who was previously chief executive and creative director of Coggles, has set up Sneakerdot, a new affiliate site for premium sneakers.
Meanwhile, the launch of Condé Nast-owned ecommerce site Style.com is now planned for mid-2016 rather than earlier in the year.
The launch had already been pushed back from its original September 2015 date.
A spokeswoman told Drapers there was still no confirmed date for its debut, but would not give any further details.
Style.com will allow users to shop the UK editions of Condé Nast brands Vogue and GQ before being rolled out globally.