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Grenfell readies spring 16 relaunch

Men’s outerwear brand Grenfell will relaunch in the UK at the end of September with a spring 16 collection and new website. 

As well as outerwear, the core collection will include one trouser style and a full racing suit. For autumn 16 it plans to add more trousers and future seasons will include tops. Wholesale prices for spring 16 range from £100 for a lightweight jacket to £1,000 for a heavy overcoat.

The business will also debut a Grenfell Bluebird Collection for spring 16, celebrating Sir Malcolm Campbell and his son Sir Donald Campbell, Grenfell wearers who broke several world records for speed on land and water (in Bluebird cars and boats).

The 12-piece collection, which comprises outerwear, a gilet, trousers and a one-piece racing suit, was developed with Don Wales, grandson of Sir Malcolm. Prices range from £100 for a Harrington jacket to £240 for a car coat.

Grenfell stopped wholesaling in the UK when it was under Japanese ownership in the 1990s, although it continued to manufacture for brands including Oliver Spencer, Burberry and Aquascutum. It has more than 100 international wholesale accounts, mainly in Japan, the US, Germany, Austria, Switzerland, France and Italy.

Mohammed Azam, who has been in clothing manufacturing since 1973, acquired the business in 2002. He told Drapers he has been planning the UK relaunch ever since.

“Grenfell is a true British iconic brand with a great history and a story to tell,” said Azam. “It was one of the most innovative and stylish brands in the past and going forward we hope to be one of the leading innovators in luxury clothing once again.”

He has made a number of hires to support the relaunch. Barbour’s former global marketing and strategy director Gary Burnand was appointed as chief marketing officer in 2014. In June of this year, James Maxwell, former national account manager at both Barbour and Joules, took on the role of global sales manager.

Joslyn Clarke, who has more than 30 years of experience with companies such as Hardy Amies, Charlie Allen and Ben Sherman, joined as head of design last month.

The business now employs nearly 50 people. Azam’s sons Mo and Sultan joined the business about four years ago and run the day-to-day operations as joint managing directors.

Grenfell has relocated its factory and headquarters from Bow to Leyton, east London. The new 35,000 sq ft factory was once home to British police unit London’s Flying Squad.

There are also long-term plans to open a London flagship store, as the collection grows.

Grenfell is the trading name for Haythornthwaite & Sons, which was founded as a weaving mill in 1908 in Brierfield, near Burnley.

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