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Gresham Blake takes a casual approach

Contemporary tailor Gresham Blake is making a concerted push into wholesale with the launch of a casualwear range for autumn 14.

Gresham Blake, which has previously wholesaled a limited number of products, is offering a range including polo shirts, jackets, chinos and T-shirts. Wholesale prices range from £40 for a wool sweater to £365 for a wool jacket.

The range is targeted at premium department stores such as Harvey Nichols and Liberty, as well as premium independents. It will also be sold in Gresham Blake’s two stores in Brighton and Shoreditch, London, and via its website.

The firm’s eponymous owner said: “We’ve touched on wholesale before but this is more of a dedicated effort to push it. I realised that while bespoke and made-to measure are going strong, people want luxury and casualwear. The range is quite relaxed and has a sort of urban feel.”

The business will also launch a footwear venture next month, which will allow shoppers to customise shoes online and via an app. U Design Shoes will let customers choose from a variety of fabrics and colours to create their own personalised shoes, retailing at £385. Gresham Blake has produced a small amount of footwear before.

Blake said he plans to expand the company’s retail footprint, citing plans to open an additional ­five UK shops next year. He is also mulling overseas expansion in locations such as China, Copenhagen and San Francisco.

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