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Group product boss quits Shop Direct

Shop Direct executive group product director Karl Doyle has left the business after just eight months in the role.

Doyle joined the Liverpool-based home shopping business, which owns Very, Littlewoods and Isme, in March from Marks & Spencer, where he was kidswear director.

He told Drapers the primary reason for leaving was “location, as this proved a challenge both personally and professionally”.

In a statement Doyle added: “I’ve had a good time at Shop Direct and laid down some plans that will hopefully aid it in its goal to become a world-class digital retailer.

“I have worked hard with the business to establish its key focus on the core customer and to review

the balance of own brand versus third-party brands, which has highlighted some interesting opportunities.”

Shop Direct is promoting electrical and seasonal trading director Matt Dixon to the vacant role. Dixon, who has been with the company for three years and took on responsibility for furniture and home a few months ago, joins the board with immediate effect. Trading director for clothing and   footwear Pauline Lauder will report into him.

Chief executive Alex Baldock said: “Matt’s retail trading pedigree qualifies him well for this role, which is so vital to help us fulfil our purpose of making good things easily accessible to more people.”

Dixon has previously worked for Sainsbury’s and Dixons, where he held various senior roles in the UK, as well as commercial director roles in Greece and Italy.

Earlier this month Shop Direct posted its first profit in a decade for the year to June 30, reporting a

pre-tax profit of £6.6m, while group sales rose 1% to £1.69bn.

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