Italian fashion brands, Gucci and Fendi, are launching their first kidswear ranges at Pitti Bimbo in Florence.
Gucci, which is owned by luxury group PPR, was set to show its Gucci Kids range at Pitti Bimbo in Florence, the kidswear trade show which started on Thursday andl runs until Saturday.
The range is aimed at children from newborn to age eight and includes shoes, dresses, accessories and sunglasses, designed by Frida Giannini. The range is segmented in to 0 to 24 months and from two to eight years old. It features iconic Gucci elements such as the horse bit, the red and green web ribbon, the double G and the Flora print. The collection will be available from November in Gucci stores, on Gucci.com and in selected department stores.
Fendi, which is owned by French luxury group LVMH and has already presented a line for babies, is showing a collection designed by Fendi heiress Silvia Venturina Fendi.
The collection has been created in partnership with Italian company Simonetta, which has worked with designer Roberto Cavalli on his kidswear lines in the past.