Gucci is the latest brand to announce a shake-up to its traditional fashion week approach and will combine its menswear and womenswear shows for the first time from 2017.
Gucci autumn 15
Marco Bizzarri, president and chief executive of Gucci, said creative director Alessandro Michele will present one collection each season. The first unified show will take place at Gucci’s new Milan headquarters at Via Mecenate. A date has yet to be announced.
The brand also reaffirmed its commitment to a “see now, buy later” schedule.
Michele said: “It seems only natural to me to present my men’s and women’s collections together. It’s the way I see the world today. It will not necessarily be an easy path and will certainly present some challenges, but I believe it will give me the chance to move towards a different kind of approach to my story telling.”