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Gucci appoints creative director

Gucci has appointed its former head accessories designer Alessandro Michele as creative director.

Michele, 42, replaces Frida Giannini who left the Italian fashion house earlier than planned this month. Giannini had been due to step down at the end of February.

Prior to joining Gucci’s design office in 2002, Michele was a senior accessories designer at Fendi. In 2011 he was promoted to the position of associate under Giannini.

In addition to designing leather goods, shoes, jewellery and home collections, he is also the head of Gucci’s porcelain brand, Richard Ginori, which was acquired by the Kerring-owned brand in 2013.

Gucci chief executive and president Marco Bizzarri, who was appointed in December after Marco Bizzarri stepped down, said: “After a considered and thorough selection process, Alessandro Michele has been chosen to assume the role as Gucci creative director, based upon the contemporary vision he has articulated for the brand that he will now bring to life. Alessandro and I are fully aligned on this new contemporary vision needed by the brand and we will be continuously inspired by that new identity in our respective roles and duties.

“Alessandro’s talent and his knowledge of the company and the design teams in place will for sure allow him to move quickly and seamlessly in implementing his new creative direction for the collections and the brand.”

Alessandro’s first collection in the role will be women’s ready-to-wear autumn 15, to be presented in Milan on February 25.

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