A French court has rejected Gucci’s claims that denim label Guess infringed its copyright and invalidated three of Gucci’s ‘G’ community and international trademarks, meaning the brand cannot claim exclusive use to the marks any longer.
The Court of Paris denied Gucci’s request for €55m (£41m) in damages and instead ordered the brand to pay Guess €30,000 (£22,600).
The decision follows a similar lawsuit in Milan in 2013, which rejected Gucci’s claims Guess had infringed its trademarks.
Guess co-founder and chief executive Paul Marciano said: “For six years now, Gucci has filed case after case against Guess and lost time after time.
“On top of that, Gucci has lost some trademarks in the Italian case and now some in France as well. I continue to believe strongly that all these legal battles are a complete waste of time and this energy and money should be focused on business. Obviously, François-Henri Pinault [chief executive of Gucci parent company Kering] doesn’t see it that way.”