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Gucci to establish the Gucci Research Lab

Luxury fashion house Gucci will partner with Italy’s prestigious Bocconi University to launch the Gucci Research Lab, a three-year project focussing on growth in the luxury industry.

A team of four professors will explore topics like fostering a start-up culture, digital transformation and the importance of risk-taking. Their findings will be published publicly each year.

In a statement, Marco Bizarri, president and chief executive of Gucci, said the initiative is designed to ”reveal important insights that large and small companies can learn from.”

He added: “More than ever before, a company’s culture can be the differentiating factor in terms of competitive advantage.”

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