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Guess to accelerate kidswear in Europe

US denim brand and retailer Guess has said it is to speed up expansion plans for its kidswear range in Europe and expects to have 50 dedicated kidswear stores in Europe within two years.

Guess is expected to open its first French store under the Guess Kidswear fascia in Paris at the end of August and will also open its first kidswear store in Spain in next month, located in Marbella.

There are already 13 Guess Kidswear boutiques in Europe and the brand is also wholesaled in a further 1,500 stores throughout Europe. According to reports, Guess wants to accelerate the development of its kidswear category with around 10 openings planned for Europe in 2012.

In September, Drapers reported that Guess wanted to boost its retail operations significantly in the UK and has plans to open five new stores here every year for the next three years. These will be a mix of franchise and standalone stores.

Guess opened a 1,300 sq ft accessories store and a 3,200 sq ft store for men’s, women’s and kids’ wear in Knightsbridge, London, in September 2010.

Guess has 150 UK wholesale accounts in department stores such as House of Fraser, Selfridges and independent stockists such as two-store young fashion retailer Wild Heart in Bridgnorth and Kidderminster.

The brand reported a 6% rise in its European retail and wholesale sales to $222.3m (£144.2m) for the three months to July 31 2010. Total revenue rose 10% to $577.1m (£374.4m). Guess operates a total of 1,292 stores worldwide.

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