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Gwynn Milligan joins Jojo Maman Bébé

Former Jaeger trading director Gwynn Milligan has joined maternity and kidswear brand Jojo Maman Bébé as commercial director to help drive the business.

Founder and chief executive Laura Tenison is hoping Milligan will help double sales over the next few years, the Sunday Times has reported.

Milligan left Jaeger as part of a shake-up of the retailer’s senior management team in December last year, months before the firm officially entered administration in April.

She has previously held senior positions at Reiss, Asos and Arcadia.

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