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Half of UK shoppers to use mobile payment apps this year

Almost half of UK consumers who own a mobile device such as a smartphone or tablet will use cashless payment apps to shop over the next year, according to a report by banking and financial services firm ING.

Currently 30% of people in the UK make use of services such as Apple Pay and Google Wallet, placing it ahead of France, Germany and Australia, with clothing the most commonly shopped category.

The international survey of more than 14,000 consumers predicts this will rise to 46% in the UK over the coming 12 months, making it the sixth biggest user in Europe. But it will still lag behind the EU-average of 51%.

The country with the biggest use will continue to be Turkey, which will jump from 56% to 78%, ING predicts.

In total 185 million European consumers are expected to use mobile payment apps over the next year.

A lack of trust was cited as the biggest barrier for the 42% of shoppers that are yet to pick up on cashless payment methods. Just over half (59%) said they are more likely to consider apps associated with their bank.

Senior economist at ING Ian Bright said that, while the global market for mobile payments appears to be “growing rapidly”, not everyone is convinced about moving to a cashless society.

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