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Half term fuels footfall rise in February

Footfall in February increased 7.6% month on month with a slower decline of 2.4% year-on-year.

According to Experian Footfall, February saw fluctuations in figures because half term holidays were spread across several different weeks, so different regions surged on various weeks.

The week commencing February 18 was the second positive weekly increase year-on-year in 2013, which Experian said was “perhaps indicative of the bulk of the half term holidays being taken during this week”.

Retail parks continued to perform strongly delivering a year-on-year increase and continuing to show that consumers prefer out of town destinations.

These figures support those released by the British Retail Consortium (BRC)/Springboard Retail Footfall Monitor ealier this month, which reported that shoppers returned in February with total footfall figures rising by 0.8%, a bounce back from the 4.6% decline in January.

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