Concessions business Hallett Retail has acquired fashion etailer Stylistpick with the intention of growing the brand mix and combining the two businesses’ ecommerce operations.
The deal, which will be effective from August 1, will see Hallett Retail take over Stylistpick’s online offer and join it with its own Fusefashion.com website.
Stylistpick, which launched in November 2010, ditched its subscription model in May and introduced a wider range of product, including clothing and swimwear, to bolster its strong initial offering of footwear and accessories. Prices range from £4 to £119.
Wendy Hallett, founder and managing director of Hallett Retail, told Drapers the company already provides some of its brands to Stylistpick, such as young fashion brands Closet, Cutie and Pippa Dee, but following the deal will supply the remainder of Fuse Fashion’s 36 women’s contemporary and young fashion labels.
Hallett added she would also now be sourcing new brands to complement both websites’ current portfolios.
“We want to take to over and become familiar with the Stylistpick customer and once we are familiar we will look at bringing on new brands,” she said.
“One of Stylistpick’s biggest areas is shoes and this is something we have been starting to look at.”
From the beginning of August customers visiting either website will be directed to a joint platform, although Hallett said discussions are ongoing as to what this will be called.
“Stylistpick is very successful in terms of the level of traffic it attracts and so we will not be making any dramatic changes to the strategy,” she added. The website has more than one million registered customers.
Hallett was unsure how many staff would transfer from Stylistpick to Hallett Retail’s team but added that “some” Stylistpick staff will definitely be relocated from Stylistpick’s office in Clerkenwell, north London, to Hallett’s office in Finchley. She added that Hallett Retail aims to increase its team with two or three new members of staff.
The company would not disclose the price it paid to acquire Stylistpick, but Hallett explained the move was another step in the diversification of Hallett Retail, which also supplies multiples such as Debenhams, New Look and Oasis.