Kevin Hallett, financial director at multi-brand concession business Hallett Retail will compete in a gruelling challenge next month in aid of Save the Children.
Hallett along with friends of the company Chris Hampson and Steve Harper will start their challenge on September 3, which will take seven days to complete.
The trio will be tackling the Raid Pyrénéen, a 710km cycle route through the Pyrenees Mountains, which reaches the heights of over 2,000m, in aid of Save the Children.
They will be keeping a live travel blog throughout the journey. To donate visit: http://www.justgiving.com/HHHRAID
Hallett Retail has previously raised £50,000 for Save the Children through sales of the Fuse Loves Save the Children concessions in Beales department stores Bedford , Worthing and Hexham. The concessions are stocked with brand-new donated stock from brands trading with Hallett Retail but sold at cheaper prices, all money spent in these concessions goes to the charity.