Hallett Retail currently has over 1300 concessions in 30 + host store partners in the UK, Eire and the Channel Island, and has also recently launched its first international concessions in Germany and Sweden. The company operates concessions in two ways – one, under its own ‘fuse fashion network’ branded umbrella concessions, and the other in Hallett Retail run concessions in multiple fashion and department stores.
There are fuse fashion network concessions in host stores such as Debenhams, Beales, House of Fraser and Outfit, as well as a number of independent department stores including Browns of York, Degruchy and Creaseys. The company also uses its exciting concessions concept to operate its brands’ concessions in multiples such as New Look, Dorothy Perkins and Oasis. It is also celebrating its one year anniversary of running jewellery concessions in House of Fraser and is about to launch lingerie and plus size brands concessions.
Over the last year, the rebranding of all its department store concessions to ‘fuse fashion network’ has created a ‘destination’ for customers to fall in love with. Add to this that the company is launching it own transactional website by the end of the year, the rise of ‘fuse fashion network’ just keeps on going.
Unique brand mix
The strapline to customers is “Discover Brands as Unique as You.” To deliver this Hallett Retail’s portfolio of brands is made up of a mix of established brands and smaller ‘start up’ companies who are looking for that break in the in industry. “We currently work with almost 100 brands such as Closet, Izabel, Yumi , Rage and True Decandence for fashion, as well as 37 jewellery brands including Guess, Martine Wester and Carat, and we are actively looking for new brands all the time. ” says founder and managing director, Wendy Hallett.
The Hallett Retail concessions concept provides a showcase for up and coming new brands, giving then the chance to get a high street presence without the costs of stores. It also means retailers have only one point of contact to deal with.
“This is a brilliant opportunity for really small labels, which may not be in a position to commit stock to trade in stores yet. For Hallett Retail it’s a chance to grow and support up and coming brands, to get them to a position to put them in hosts, and increase the size of the pool of brands available to the high street.”
The business mirrors all the functions of a bricks and mortar retailer, providing some of our brand partners with the kind of expertise and support they may not have on their own. Functions include range planning, merchandising, reporting, forecasting, marketing and HR, as well as an extensive Retail Field Team and in store staff.
What the brands say
Hershey Pascual, Director of Sevilla by Hershey: “Being a new high street brand I feel that working with Hallett Retail and FuseFashion.com is a good way of growing with distribution and awareness in a competitive market. They understand my needs as a business and a designer. They have many years’ experience working with successful brands and I am looking forward to seeing the results in time.”
From Izabel London Team: “We started working with Hallett Retail in December 2010. Since this partnership we have seen tremendous growth of our brand. Izabel London supports Hallett Retail’s fuse fashion network successful social media activity and competitions.”
Mike Taylor, Owner and Managing Director of Jersey Pearl Jewellery: “We recently launched Jersey Pearl into House of Fraser through Hallett Retail and have been incredibly pleased with both the process and results. Hallett Retail has given our specialist brand a platform in excellent retail spaces including Westfield and Jenners. The sales have come through thick and fast and Jersey Pearl has benefitted enormously from being in these stores. It’s been a pleasure working with the Hallett Retail Brands and Planning Teams who have been wonderfully professional throughout.” This has been the recipe to success and Hallett Retail decided that re-branding to fuse fashion network would give them the platform they need to open in more retailers and attract new, exciting labels into their mix.