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Halloween boosts October fashion sales

Non-food retail like-for-like sales have edged up 0.6% for the three months to 31 October, thanks to new season ranges and Halloween spending, according to the KPMG Retail Sales Monitor.

Total sales increased 1.7% last month compared to 2015, while online sales of non-food products rose 11.1% compared to last year, however this was mainly driven by electronics.

Helen Dickinson, chief executive of the British Retail Consortium, said: “Fashion saw a reversal of recent fortunes, as new seasonal ranges drew shoppers in and boosted sales. This was compounded by international shoppers’ spending, which has soared since July as tourists take advantage of the weak pound to buy luxury goods at bargain prices.”

Paul Martin, UK head of retail a KPMG, added: “Children’s clothing and accessories performed particularly well, no doubt prompted by Halloween as well as the prospect of colder weather in the months to come.

“Compared to the high street, online sales of women’s clothing and accessories performed much better. With the days drawing shorter and colder, perhaps shoppers were happier browsing the collections online than braving the high street,” he added.

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