Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Halloween footfall to jump 7%

Footfall in the UK is expected to increase by 7% on Halloween compared to the daily average, according to a new report.

An estimated £320m of sales are expected to be made on Halloween purchases, up 3.2% on 2016, marking a growing shift in the adoption of the festival by UK consumers, according to retail specialist ShopperTrak.

Revenue over the weekend leading up to Halloween rose by 9% year on year, according to Coniq, a CRM and marketing insight platform for shopping centres, and in total, UK shopping centres witnessed a rise in transactions by 6%.

Steve Richardson, UK and MEA director at ShopperTrak, said: “Retailers aren’t just relying on Halloween themed products or confectionery to drive interest in the event; many are using in-store experiences to draw consumers into their bricks-and-mortar outlets, whether it’s pumpkin carving classes that are being offered by Morrisons or Halloween inspired make-up tutorials by the likes of beauty brand Illamasqua.”


Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.