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Halloween footfall to jump 7%

Footfall in the UK is expected to increase by 7% on Halloween compared to the daily average, according to a new report.

An estimated £320m of sales are expected to be made on Halloween purchases, up 3.2% on 2016, marking a growing shift in the adoption of the festival by UK consumers, according to retail specialist ShopperTrak.

Revenue over the weekend leading up to Halloween rose by 9% year on year, according to Coniq, a CRM and marketing insight platform for shopping centres, and in total, UK shopping centres witnessed a rise in transactions by 6%.

Steve Richardson, UK and MEA director at ShopperTrak, said: “Retailers aren’t just relying on Halloween themed products or confectionery to drive interest in the event; many are using in-store experiences to draw consumers into their bricks-and-mortar outlets, whether it’s pumpkin carving classes that are being offered by Morrisons or Halloween inspired make-up tutorials by the likes of beauty brand Illamasqua.”

 

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