Distributor Fourmarketing is poised to open retail concessions in Harvey Nichols’ London store for two of the brands it represents.
Premium womenswear brands Halston Heritage and Amen will both launch concessions in the luxury department store on February 16.
Both brands have been wholesaled in Harvey Nichols before but this is the first time either has been sold via a concession model anywhere in the UK.
Both will be located on the second floor. The Amen concession, which covers 350 sq ft, will sell a selection of the brand’s womenswear and couture lines.
The Halston Heritage space, which is also 450 sq ft, will feature pieces from its sportswear collection and eveningwear range.
A spokeswoman for Fourmarketing said both brands were looking to expand in the UK.
“Halston Heritage recently opened its fi rst store in the US and now the business is looking to expand into other territories,” she said.
This is not the first retail venture for Fourmarketing, as it already operates stores for its brands Blauer, CP Company, Stone Island and Woolrich as well as premium menswear indie Oki-ni.