Luxury underwear brand Hanro of Switzerland will open its first store in the UK on September 16 at 6 South Molton Street.
The 377 sq ft Mayfair store will stock the brand’s full collection of women’s and men’s underwear, lingerie, sleepwear and loungewear.
Hanro, which is distributed by Intimates in the UK, currently has 120 stockists in the UK including womenswear independent Melanie Boutique in Barnes. The brand is also sold in Harrods, Selfridges, and Fenwick stores, as well as its online site.
Hanro’s managing director Stephan Hohmann said: “The UK has experienced significant growth for us in the last five years. Our distributors of intimates in the UK are launching the store for us, and we have high expectations for the first quarter as we approach London’s high footfall around Christmas shopping.”
Retail prices range from £19 for briefs to £231 for a hooded sweatshirt.