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Hans Schmitt joins SuperGroup board

Supergroup has appointed Hans Schmitt, managing director of international and wholesale at the company, to the board with effect from May 1.

Schmitt joined SuperGroup in June and is responsible for the wholesale business in both the UK and internationally in Superdry concessions, franchises and wholly owned retail stores.

Having previously been president for Europe, the Middle East and Africa for Warnaco between 2010 and 2012, responsible for brands such as Calvin Klein, Schmitt was also UK managing director and senior vice president for Europe, the Middle East and Africa at Hugo Boss between 1997 and 2010. 

Peter Bamford, chairman of SuperGroup said: “Hans has brought extensive international experience to SuperGroup. His appointment to the board reflects his personal contribution to date and the significance of our international growth strategy.”

Schmitt added: “After eight months in the role I am more convinced than ever in the size of the opportunity for the Superdry brand and feel I can play an important part in helping the team to deliver it.”

SuperGroup currently sells its products through stores in 41 countries and via 17 international websites.   

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