Swedish accessories brand Happy Socks has agreed a deal for its first UK flagship store, which will open in Seven Dials in Covent Garden next month.
The brand will open a 600 sq ft store at 62 Neal Street on Wednesday, December 3, which will stock its full collections including its Happy Socks x Snoop Dogg collaboration.
Happy Socks has more than 100 UK and Irish stockists including Selfridges, John Lewis, Urban Outfitters and Tessuti.
After launching in 2008, it is now sold in more than 70 countries. The London store comes after openings in New York in March 2013 and Tokyo in August 2012.
Chris Stratos, director of CM Delta, the UK distributor of Happy Socks, said: “We chose to open our first London flagship store in Seven Dials as we love the line-up of international brands already positioned there and see it as a great destination which will bring us the fashion forward locals as well as the tourist demographic.”