Hardy Amies has presented its fresh direction in a new flagship, close to its Savile Row HQ.
On Monday, the British heritage brand opened a 1,150 sq ft shop at 8 Savile Row, which will sell ready-to-wear, made-to-measure and bespoke menswear. This is Amies’ first retail unit since 2008.
London’s Universal Design Studio created the interior, which has a “contemporary gentleman’s club” feel. It aims to reflect the Georgian town house where Hardy Amies set up his business in 1945.
Hardy Amies is owned by No 14 Savile Row, a subsidiary of private equity firm Fung Capital (part of Li & Fung), which also owns tailor Kilgour, which is at number 5.
In 2008, shortly after being acquired by Fung Capital, Hardy Amies closed its six stores outside Savile Row. In 2012 it stopped selling ready-to-wear from number 14.