Harrods is to expand its outdoor sports area with more brands and a refurbished and refitted Barbour space as part of an ongoing redevelopment of its fifth floor sportswear department.
The luxury London store told Drapers it will introduce a greater range from footwear brands such as Aigle (see Driv), Muck Boots and Hunter. Barbour will launch a newly-refurbished and refitted space at the beginning of July.
Clothing, luggage and accessories will be provided by Beretta and Holland & Holland, which are both known primarily for their sporting guns.
Harrods said its range of outdoor equipment and apparel was “a core part of the business”.
The redevelopment of the wider sportswear department is due for completion in August.
The wider sportswear department revamp means Harrods is now home to London’s second biggest Nike store and a newly-launched World of Adidas space. The latter includes Adidas Originals, Adidas by Stella McCartney and Adidas Football.
Nike at Harrods is the largest Nike offering outside the sports brand’s flagship. Customers now have access to some of the brand’s premium collections, such as Nike Women’s Amplify, Men’s Running, Football, Young Athletes, Nike Jordan and Basketball.
The space offers services such as free gait analysis to help runners match the right shoe to their running style. There is also a Nike+ station, where the brand’s technology can be serviced.
Harrods has also added product from footwear brand Size? to the fifth floor, including the brand’s limited-edition Deadstock line. Other labels include: Under Armour, Sweaty Betty, Armani EA7, Lucas Hugh, Casall, Striders Edge and Homebody, which is exclusive to Harrods.
A World Cup pop-up shop, showcasing the new Battle Pack football boot collection, is open until July 13.
Jason Broderick, director of menswear, fine watches and sports at Harrods, said: “We are streamlining our current area to give our customers the best in technical and lifestyle sports categories.
“Health, running and yoga are extremely important to our customers, so we have also extended these areas. We have also expanded our range of outdoor wear, which has always been a core part of our business.”