Harrods has launched a childrenswear shopping concept called Mini Fashion Lab.
gardner & the gang
The area mirrors the department store’s womenswear Fashion Lab concept, and features contemporary brands such as Gardner & the Gang, Mini Rodini, Little Remix, Sweet Pants and Finger in the Nose.
The newly opened space sits alongside the new Nike Kids department in Mini Designer Room Three and caters for children from 12 months to 16 years old. It will carry several exclusives for autumn 16.
Helen David, chief merchant at Harrods, said: “Over the last few seasons, we have really focused on building our contemporary kidswear category. Following the success of Fashion Lab in Womenswear, we have taken the opportunity to emulate the concept and launch Mini Fashion Lab. The new department follows in the footsteps of Mini Superbrands [launched in May] and will feature contemporary clothes, shoes and accessories as part of its very own shopping destination.”
She added: “I am confident that both of our ‘Mini’ concepts will further reinforce Harrods’ position as the ultimate destination for the most diverse, luxury, and trend-led kid’s designerwear offering in the world.”