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Harrods partners with Farfetch for global website

Harrods is teaming up with Farfetch to provide its new global ecommerce platform from next year.

The luxury department store will use core components of Farfetch Black & White Solutions for its website from 2020, including ecommerce management, operations support, international logistics support and technical support.

Harrods will continue to operate and manage trading on the site, including marketing, brand relationship and product strategy, all creative and editorial content, and customer services.

José Neves, founder, CEO and co-chairman of Farfetch, said: “Harrods is famous for its exemplary approach to customer service and ‘art of the possible’ philosophy. Achieving the highest level of customer service in a digital world can be difficult, which is why Harrods has chosen to partner with Farfetch Black & White Solutions. Our experience of building platform technology for luxury brands means that Harrods’ online offer will be every bit as exciting as the in-store experience.”

Harrods managing director Michael Ward said: “Harrods has been providing customers with the highest levels of service for over 170 years, and has invested relentlessly in delivering this service-level across every touch point of the business. Partnering with Farfetch Black & White Solutions allows Harrods to work with the market-leader in ecommerce technology to deliver a seamless service online, which will continue to feel instantly and unmistakably Harrods. Our shared objective with Farfetch Black & White Solutions is to ensure that Harrods digital customers receive the same exemplary service as those who visit us in-store.”

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